Privacy Policy
Last Updated: 2026
Lenny Peters ("we," "us," "our," or "Company") operates the lennypeters.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the site includes:
- Personal Data: Name, email address, phone number, and other contact details you voluntarily provide through forms or enquiries.
- Technical Data: IP address, browser type, operating system, referring URLs, and pages visited.
- Cookies: Information stored through cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: How you interact with our site, including click-through rates, time spent on pages, and navigation patterns.
- Affiliate Data: Tracking information related to affiliate referrals and casino sign-ups for commission purposes.
How We Use Information
We use the information we collect for the following purposes:
- To process affiliate commissions and track referrals to partner casinos.
- To analyse site usage and improve user experience through analytics.
- To send you marketing communications (where you have opted in).
- To respond to your enquiries and provide customer support.
- To comply with legal obligations and enforce our Terms of Service.
- To detect, prevent, and address fraud and security issues.
Cookie Policy
Our website uses cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Necessary for site functionality and security.
- Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Track referrals to partner casinos and betting sites to calculate commissions.
- Marketing Cookies: Used for retargeting and personalised advertising (where consent is given).
Cookie Opt-Out: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being sent. Please note that blocking essential cookies may affect site functionality. You may also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Third-Party Links
Our website contains links to third-party casino and betting affiliate websites. We are not responsible for the privacy practices, content, or policies of these external sites. We encourage you to review the privacy policies of any third-party websites before providing your personal information.
When you click through to partner casinos from our site, you are subject to their privacy policies and terms of service, not ours.
Your Rights
Under UK law (including UK GDPR), you have the following rights regarding your personal data:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request that we correct inaccurate or incomplete data.
- Right to Erasure: You can request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: You can request that we limit how we use your data.
- Right to Data Portability: You can request your data in a structured, portable format.
- Right to Object: You can object to marketing communications and certain processing activities.
- Right to Lodge a Complaint: You may file a complaint with the Information Commissioner's Office (ICO).
To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Retention periods vary depending on the type of data and the purpose:
- User Enquiries: Retained for up to 2 years or as required by law.
- Affiliate Data: Retained for the duration of our business relationship plus 6 years for tax and accounting purposes.
- Analytics Data: Typically retained for up to 14 months.
- Cookies: Retained according to their individual expiration dates (typically 6 months to 2 years).
When data is no longer needed, we securely delete or anonymise it.
Contact Us
If you have questions, concerns, or wish to exercise your data rights under this Privacy Policy, please contact us at:
Email: [email protected]
We aim to respond to all data requests and privacy enquiries within 30 days. If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Privacy Policy Version: 2026